Daimler Robert is the hottest manufacturer of high

2022-10-23
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Daimler Robert: manufacturing high-end truck products that are close to the people

Daimler Robert: manufacturing high-end truck products that are close to the people

China Construction Machinery Information

Guide: Daimler truck is famous around the world for its high-end product quality and rigorous after-sales service. It can be said that every truck driver has a Mercedes Benz truck complex in his heart. With high-quality products and services, the high price of Daimler trucks deterred many drivers. During the 2012 Beijing International Auto Show

Daimler truck is famous all over the world for its high-end product quality and rigorous after-sales service. It can be said that every truck driver has a Mercedes Benz Truck complex in his heart. With high-quality products and services, the high price of Daimler trucks deterred many drivers. During the 2012 Beijing International Auto Show, Daimler truck launched the "actors fleet star" specially created for Chinese customers. The friendly positioning of this product surprised many Daimler truck fans

despite the overall decline of the commercial vehicle market, China is still the world's largest truck production and marketing country, and 50% of the global truck demand comes from China. China has become the world's fourth largest market for Mercedes Benz trucks, ranking behind Germany, France and Britain. In the face of complex market conditions, Daimler truck clarified its thinking, started with products and services, and focused on the people-friendly brand

tailor-made people-friendly positioning

it is understood that as one of the world's largest commercial vehicle manufacturers, Daimler has a rich product lineup in China and an extremely wide range of applications. At present, Daimler sells Mercedes Benz Actros, Axor, atego and econic trucks in the Chinese market. Mercedes Benz trucks have first-class quality, strong reliability, high economic performance and long maintenance cycle. Products are widely used in various industries, such as construction machinery, logistics and transportation, as well as energy, municipal and other fields

Robert, executive vice president of Daimler truck China, said: Mercedes Benz has built "Actros fleetstar" for Chinese customers ", the configuration is not inferior: its high torque, high power, low fuel consumption, comfort and safety follow the characteristics of Mercedes Benz Truck family products. The price positioning is very attractive. The monthly payment is 18618 yuan, and the user can save 20% of the cost during the maintenance contract. It is known as the" logistics hero "

fleet management system fleetboard was introduced into China

as we all know, the logistics industry is undergoing great changes. In the past period of time, the profits of the logistics industry were relatively high. At the same time, the logistics industry has the characteristics of imperfect fleet management and low transparency. Nowadays, the profit margin of logistics industry is getting smaller and smaller. For the high-end logistics market, the most important thing is efficiency. Research shows that in the life cycle of heavy truck products, the highest costs are actually fuel consumption and tolls, while the cost of car purchase actually accounts for only 10%

Daimler truck is committed to making customers fully aware of the concept of overall cost through high-quality products. Make customers change their thinking from simply considering the purchase price to considering the whole business model and total cost of ownership. In order to adapt to this change, the fleetboard intelligent vehicle management system was introduced into China in a timely manner. The core of the logistics industry has gradually shifted to fleet management. For commercial vehicles, controlling costs and optimizing operations will become the "way to make money" for logistics enterprises. In addition, Daimler truck also provides customers with financial loan services to enable them to enjoy the first-class products and services brought by Mercedes Benz truck more flexibly and conveniently

Robert said: "The positioning of Mercedes Benz products is very high-end. The so-called high-end products, from our point of view, high-end means that we provide customers with high-quality and high reliability products. Simply reducing the price by reducing the configuration can certainly attract some users, but we think this is by no means a long-term solution, and providing customers with valuable products is the most important. This is also the reason why we introduced the fleetboard system into China. Through the intelligent vehicle management system, we can predict and judge the vehicle in advance, and know the time when the vehicle needs to be repaired next time in advance. The trucks provided by Mercedes Benz can help customers reduce vehicle maintenance needs and reduce vehicle maintenance costs. In addition, in many cases, fuel consumption and the use of colorful colors to explore the charm of nature come from the habits of drivers. Through the intelligent vehicle management system, we can understand what aspects drivers need professional training. These are effective measures to reduce vehicle use costs. "

trucks that can be trusted by people-friendly service

Mr. feimack, vice president of Daimler truck China after sales, said: "China is a country with a vast territory. We have been facing the challenge of how to quickly respond to customer needs in China, and we hope to be closer to customers. At present, there are more than 20000 Mercedes Benz trucks in the Chinese market, so the slow response of inventory control enables us to continue to expand our maintenance and sales network. After processing, we evaporate them by heating. At the same time, the inventory of Mercedes Benz trucks also increases The continuous growth enables us to further expand our service network. In addition, we provide the most comprehensive professional training for dealers and maintenance sites. At present, we have established a new training center in Beijing to carry out training programs for dealers and technicians. Our team is also very professional, including some German professional technicians, who provide professional skills training for dealers and technicians. Mercedes Benz truck business is actually a business between people. Therefore, we continue to improve the after-sales service level and provide extremely considerate customer service. "

"even the best products may be damaged. Mercedes Benz Truck promises to provide you with the best original products and accessories in the fastest time." Unlike many manufacturers who vigorously publicize that products are of good quality and not easy to damage, Robert, executive vice president of Daimler truck China, broke the essence of service and highlighted Daimler truck's friendly and pragmatic image

from product research and development to after-sales service, Daimler truck has carefully taken every step to create a "reliable truck" for users with high-quality products, perfect services and a people-friendly image, leading the new trend of commercial truck development

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