The hottest traditional label printing technology

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Traditional label printing technology

shortcomings of traditional label printing with the development of the times, enterprises have higher and higher requirements for their own product packaging and labels. Labels with high quality, high information content, novelty, anti-counterfeiting and environmental protection are being recognized and needed by Chinese enterprises

on the one hand, with the improvement of product quality, labels carrying commodity information are required to be more beautiful. In today's extremely rich commodities, consumers pay attention to every commodity for a very short time. It is not easy to stand out from a wide range of commodities. Only by relying on packaging and labels as much as possible to attract consumers' attention can consumers accept and buy

on the other hand, users' requirements for the function and form of labels have increased. For example, labels are required to be intelligent and anti-counterfeiting, and the size is no longer limited to a certain range, and some even reach 100mm x 500mm; Some labels do not use double-sided adhesive on the inner layer, but must consider energy efficiency, environmental protection and product quality comprehensively when using adhesive bonding, which reduces the production cost; The demand for labels used in the service industry and logistics management has increased, such as air baggage, book labels, toll tickets for non-stop second vehicles on the road, etc., and both anti-counterfeiting functions are required

the platform mode of e-commerce industry shows a huge magnetic field explosive force. At present, digital printing technology has impacted all parts of printing, and the shortcomings of traditional label printing in the market have gradually been exposed:

(1) now labels in the market (especially film labels) mostly use silk printing and flexographic printing, which not only has complex processing technology, long cycle, but also poor timeliness

(2) in terms of product design, the selection of design schemes needs repeated proofing and modification, which is not only troublesome, but also costly

(3) the traditional printing method should realize variable data printing and digital coding. The printing of anti-counterfeiting labels such as bar codes needs two or even three times of printing, which is more cumbersome than digital printing

(4) it is unable to handle short editions with a print volume of less than 2000 copies, such as the labels or packaging of some promotional products or trial sales products, which makes the printing enterprises not only unprofitable, but also at a loss

(5) customers have higher and higher requirements for the quality of printed matter, but the printing volume is getting smaller and smaller, which makes the market competitiveness of traditional label printing declining

source: fine chemicals in the 21st century

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